

SERAN YEO
Creative Resume

Seran Yeo is a globally award-winning creative with a strong background in video production with media industry giants like HBO and Sony Television, and is the creative conceptualiser/director of some of Bless7Up's greatest stories.
Always open to experimenting, Seran's love for great stories translates into the work that Bless7Up produces, for notable brands like Resorts World Sentosa, Carlsberg Singapore, Adidas and Spotify. A musician himself, Seran is familiar with the music scene and has played in 3 bands. He has also directed and filmed music videos for artistes from international labels such as WarnerMusic and Universal Music, as well as concert visuals for international artistes like Westlife and Jackson Wang.
Creative Experience
Key Highlights
2024
Co-conceptualised and produced entire music video for McDonald's award-winning Youth Mental Health Awareness campaign in less than a month.
2022
Directed, filmed, motion effects and edited all episodes of the documentary series that shares insight into how the country has informed their music and lives.
2021
Co-directed, filmed and co-edited all episodes of the mini documentary series. Worked with respective music artistes to create visually interesting and entertaining episodes.
2022
Conceptualised, directed, filmed, co-edited and created visual effects and graphics for Yung Raja's Mami music video that was commissioned by Universal Music Group.
2020
Conceptualised, directed, filmed and edited a music video for Fariz Jabba to showcase Singapore's past, present and future as part of a collaborative partnership between Universal Music Group and Singapore Tourism Board.